The US fashion retailer Target is a great example of thinking outside the box, and in this cawse outside the gallery or catwalk. Last autumn in staged the "first "model-less" fashion show in the vast expanse of New York City's Grand Central Terminal, with holograms sporting the latest fall and winter apparel lines strutting down virtual runways. By posting the show on YouTube and Facebook, the company ensured that viewership extended beyond the station's million or so harried commuters."

The YouTube and Facebook references are less interesting than the use of holograms, a reminder that virtual existence doesn't have to be contained within the frame of a computer screen.